In the midst of technological, environmental, and societal change, our values provide us with a north star upon which to fix our course as a company, as a team, and as a part of our community.

Here are the 6 values that guide us in service to our clients and to each other:


01

We are fearless about doing great work.

We say no to fire drills and challenge unreasonable demands.

02

We are problem solvers and path finders.

We are tenacious in pursuit of solutions. We ask hard questions, embrace bold thinking, listen well, challenge norms, communicate directly and say no to distractions.

03

We are keeners.

We work smart to play hard. Mediocrity is not an option. We fight burnout by taking time to re-energize.

04

We reject disorder by organizing everything that moves.

We break big, complex problems into small, actionable pieces.

05

We are cool and authentic.

We admit when we can’t do something, recognize our confidence biases and ask for help when we need it.

06

We aim to make everyone a Superstar.

We ask clients: “What’s in it for you? How can I make your life better? And what do you need to succeed?”

01

We are fearless about doing great work.

We say no to fire drills and challenge unreasonable demands.

02

We are problem solvers and path finders.

We are tenacious in pursuit of solutions. We ask hard questions, embrace bold thinking, listen well, challenge norms, communicate directly and say no to distractions.

03

We are keeners.

We work smart to play hard. Mediocrity is not an option. We fight burnout by taking time to re-energize.

04

We reject disorder by organizing everything that moves.

We break big, complex problems into small, actionable pieces.

05

We are cool and authentic.

We admit when we can’t do something, recognize our confidence biases and ask for help when we need it.

06

We aim to make everyone a Superstar.

We ask clients: “What’s in it for you? How can I make your life better? And what do you need to succeed?”

“Virtira is about creating prosperity and quality of life. We want our clients and employees to have less stress, spend less time engaged in work, and have the opportunity to live a life without limits and beyond borders.”

CYNTHIA SPRAGGS

Here are the three values that guide us in service to our communities:

01

Local impact, global reach.

We support families and workers in rural areas by being an exclusively virtual company, providing remote work opportunities across Canada, leading virtual teams across the globe.

02

Green is good.

Our way of working means we’ll save over 2.5M miles in commuting, a million fewer kilograms greenhouse gas emissions and a million less KW in energy usage by 2021. Not to mention the reduced stress of eliminating thousands of commuting hours a year for our employees.

06

Giving back is the least we can do.

Our community projects support small businesses, charities and the environment.