Cynthia Watson | Virtira Executive Chair

Cynthia Watson

Executive Chair
Author of two books on remote work, Cynthia Watson believes in a world without bounds. After decades of working and leading remote teams, she thinks the global shift to hybrid work represents a huge opportunity to transform how people live and work.

She is passionate about empowering people to find meaningful employment without leaving their communities and the opportunities the new future of work holds.

Starting with her first sales roles with Control Data, and later Bell, Northern Telecom and Telus, she has sold, trained, or marketed advanced technology solutions for over 30 years, usually from an offsite location.

Adding PMP and Scrum certifications to her MBA, she migrated from sales into consulting, first with CGI Group. Finally, her drive to be location independent, coupled with her master’s thesis on telecommuting, led to her leaving the office behind to work remotely since 1994.

As an entrepreneur, she has focused on creating impactful communications that immediately sell a concept to the reader, specializing in business plans for tech startups for clients worldwide. Always looking for new challenges, in 2006, she joined Cisco Systems and conceived and built a US-wide PMO for US sales operations. After leaving Cisco, she joined Virtira, eventually becoming its CEO and more recently Executive Chair.

The Power of Remote

With increased demand for hybrid and fully remote work styles, most firms understand that some form of distance work is here to stay – and have put some remote protocols in place. But are they the right ones?

It’s time to take advantage of the many opportunities remote work presents. Stop saying “we’re not there yet,” and start saying “we’ve arrived!”

This book will show you how.

“If you’re looking for a playbook to harness the power of remote work, look no further.”

Karin M. Reed

Speaker Dynamics CEO & award-winning author of Suddenly Virtual

“A brilliant read that drills down to the core of the challenges and opportunities of remote work.”

Ryan Fahey

Bestselling author of How To Thrive In Remote Working Environments

“A valuable nuts and bolts review of the remote work revolution that could become essential reading as the remote work trend dominates the future of work.”

Derek Gallimore

Bestselling author of Inside Outsourcing

“Offer tools and insights that will help expand your leadership toolkit to meet the changing needs and demands arising from this new world of work.”

Tanveer Naseer

Inc. 100 Leadership Speaker

“It contains context for the changes we’re going through, from people who’ve been there and done that.”

Wayne Turmel

Co-founder of the Remote Leadership Institute and co-author of the bestselling The Long-Distance Leader

“With so much misunderstanding around the shift from in-person to remote work, The Power of Remote comes at the perfect time – and with all the right information.”

Dr. Marshall Goldsmith

Thinkers50 #1 Executive Coach and New York Times’ bestselling author of The Earned Life and other books

“The Power of Remote will give you the tools to navigate this new territory and create, support and manage a thriving remote team.”

Jason Vale

CEO Juice Master Ltd

“Drawing on rigorous research, relevant cases, and personal experiences, Cynthia and Shane offer insights, practices, and actions that enable remote work to work.”

Dave Ulrich

BusinessWeek’s #1 Management Educator

“A detailed roadmap for evolving into a high-performing virtual team.”

Lisette Sutherland

Author of award-winning Work Together Anywhere

“The best guide yet for those moving to a more remote operating model.”

Peter Cappelli

Author of bestselling The Future of the Office