Developing a Discount Offer Program With Specialized Support
Meetings That Work
Using our services to help organize and follow up team meetings, our client saved time, restored full support to the sales team, and improved staff’s day-to-day life.
Our client uses a carefully managed Special Discount Offer (SDO) process to determine what discounts to offer its partners. Besides fostering partner loyalty, the client needs to ensure that the discount process complies with all competition laws and regulations, especially US Antitrust laws.
When a key team member unexpectedly needed a work absence, the resulting work imbalance disrupted the client’s SDO process. Some tasks were not being completed, and the sales team was not receiving the support they expected. Since no one knew whether the SDO process was being applied effectively in all cases, our client was concerned that a winning partner might not be the best choice – either for the job at hand or for the client’s interests.
How We Solved It
The SDO process has several moving parts, and our client needed a skilled and knowledgeable person to step in and take charge of some of them. The SDO process uses questionnaires to gather intelligence on partners and how they bid for the client’s products, then calculates discounts based on partners’ responses. Along the way, there are consultations, SWOT analyses, communications with partners, scoring of questionnaires, evaluations, various approvals, and a formal signed letter that informs each partner of their discount. Specifically, our client wanted:
- to reduce or eliminate the work imbalance
- to restore full support to the sales team
- to save staff time and make their life easier
After only two weeks, with our support, the workload was back in balance. Our specialist was performing SDO work ordinarily carried out by three team members. “She understood the process and had the right skill set. She was able to work with the sales team and communicate with them”, our client told us.
As a result of this engagement, the client is developing a streamlined “best practices” approach to its SDO documentation.
- Time savings were significant, one manager reported.
- Support for the sales team bounced back. “The sales team is our engine, our revenue producer, so it’s very important to make sure we’re doing well with our internal business,” the client told us.
- Our support also highlighted differences in how each team member did particular tasks. “We learned a lot professionally from working with her,” the manager said. The client organization is now standardizing its SDO documentation across the board.
“This isn’t my first time working with your team, and my impression has always been very positive. The teams are extremely talented.”