Creating a customer and partner newsletter is time-consuming, detail-oriented, and frustrating. Clients often push this type of tool to the bottom of a to-do list, where it is delayed or never completed. Because we’d done so many of these for other clients, we were able to supply sample design ideas and quickly produce a targeted piece for the client to send to partners and customers.
Our client needed a clear and effective way to engage customers with information about products, white papers, events, and general updates. The in-house marketing team was overloaded with global initiatives and lacked the capacity to create and prioritize the newsletter.
The content needed to:
With a consistent newsletter tool, our client can strengthen customer relationships:
Increased awareness for business partners selling and implementing products
Maintain consistent and engaging communication with customers
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