A Global Sales Director partnered with Virtira to plan and implement a multinational webinar series aimed at educating a global sales force about an important new technology.
The client faced several challenges that were hampering their sales efforts for a strategic new technology solution:
Missed Opportunities: Sales teams were not presenting the solution to customers, either due to lack of awareness or insufficient knowledge to discuss its benefits effectively.
Extended Sales Cycles: Product teams were frequently required to join customer calls to address knowledge gaps, leading to delays and inefficiencies.
Global Reach Requirements: The client needed a scalable solution to deliver consistent, comprehensive education across various countries and time zones.
Knowledge Retention: It was essential to reinforce the training so that sales teams could confidently present the solution to customers without relying on internal product teams.
Virtira designed and executed a global webinar strategy to address these challenges, ensuring training and engagement across multiple countries and time zones.
The webinars delivered significant value to the client:
Delivered a consistent and professional brand experience across all webinar materials, enhancing the client’s brand perception.
Maintained alignment through personalized follow-ups and action tracking.
Achieved global time zone coverage with territory-specific engagements, ensuring accessibility for all teams.
Provided high-level project plans and dashboards, offering clarity and consistency throughout the process.
Your leadership throughout this event was impressive and we are so thankful for you!
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